Research on User Segmentation and Personalized Recommendation Method for Live-streaming Platform Based on Improved RFM Model

XI Yunjiang, GUO Dailing, LIAO Xiao, DU Diedie, LIAO Kaiji

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中国科技核心期刊（中国科技论文统计源期刊）
ISSN 2095-8870　CN 31-2107/G3
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Competitive Intelligence ›› 2022, Vol. 18 ›› Issue (3) : 36-47.

Research on User Segmentation and Personalized Recommendation Method for Live-streaming Platform Based on Improved RFM Model

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